Facebook is once again in trouble for removing pictures and videos. It has accidentally shifted to trash a video about breast cancer awareness that was posted by Swedish Cancer Society earlier this week.
However, the social giant has apologized for the action saying the assigned team processes millions of advertising images and videos each week and sometimes they incorrectly prohibit ads.
Facebook spokesperson said in a released statement the images of removed video do not violate their ad policiesn and they have re-approved the ads.
Sweden’s Cancerfonden said the removal disappointed them as the animated women with circle-shaped breasts have been defined as offensive by the platform.
The Cancerfonden said to have received a message earlier from the Facebook’s Advertising Policies team mentioning their ad violated their policies.
The message read, “Your ad can not market sex products or services nor adults products or services.”
The organization revealed to have tried to contact the social platform following removal of ad and the message received to appeal the decision, but had not heard back from them.
Cancerfonden later posted an open letter to Facebook accompanied with an image of two pink squares and added, “We understand that you have to have rules about the content published on your platform. But you also must understand that one of our main tasks is to disseminate important information about cancer – in this case breast cancer.”
However, Facebook realized the mistake and has approved the ads.