Marketing entertainment is not tough as entertainment has its own marketing value, but still you need to implement some sort of skill to reach your target audience and achieve your goals.
The first and foremost thing to do is take the help of social media.as word-of-mouth marketing strategy still works. Advertising on such media like Facebook or Twitter is cheap and undoubtedly almost immeasurably lucrative.
It is suggested to create sample videos, trailers or clips of your work and distribute on social media, which is a powerful marketing tool. It is important to mention here that people tend to watch such shot videos.
One important thing to do is to get your work reviewed professionally to make it appear serious. Post the reviews on your site as well as on other major websites to make your work recognized by the website visitors.
Not to forget, the local venues too are important in promoting your work. Make a name for yourself locally like if you are a writer, hold events at local bookstores, or play your tracks at the local bar or club if your are a musician. Having a strong local fans will always help in your expansion efforts. It will boost up your work.
All the above tips are not expensive to implement yet work a lot in marketing your entertainment creation.